Diamond shopping can be overwhelming. Turns out, diamonds are not as rare as you may have thought – and you’ve got lots of options. Pure Diamond help you cut through the glitter and clutter – to find an engagement ring at the sweet spot of price, quality and that personal connection between you and the piece of art you are about to invest in. Here’s how we do it. First, we use our decade’s worth of wholesale and retail experience to help you navigate the diamond marketplace. While diamonds are not rare, great diamonds are. Only 1% of diamonds have no flaws visible to the naked eye, while the rest are average at best. Unlike retailers, we start working with wholesales to select a stone that you seek only after we meet you and develop a game plan. This means that we have no inventory costs to pass on to you – nor do we have any stones to push onto you. It may take a few days, but we work with you until we have exactly what you are after.