Reduce administrative tasks to focus on the essentials
The buyer must provide skills and promote internally the potential of its external partners. What the purchasing departments want is to go faster, quickly communicate best practices, easily master data, manage the supplier panel more effectively or reduce administrative tasks (order processing).
Regarding this last element, we can cite the indirect purchasing department of Bosch which, in 2008, managed 100% of administrative tasks related to orders. In 2016, this figure fell to 3% and the ambition for 2020 is to drop below 1%. Consequently, by freeing itself from administrative aspects, Bosch's indirect purchasing department devotes more time to negotiation.
So what types of tools can you rely on for your purchasing processes?
Long before putting in place tools like promo codes for buyers, you must first and foremost become aware of your organization and structure its operation. Thus, the integration of a digital tool will be much easier. The buyer being at the heart of the relationship with internal and external partners, he must be able to rely on effective solutions without distorting human relations.
Process management tools : they make it possible to structure the operation of the service and to respect each step of the process. The interest is to improve monitoring and speed up decision-making. The buyer will thus homogenize his purchasing processes and avoid the risk of breakage of a product or service, for example.
Dematerialization tools : they make the buyer's mission easier by putting the ordering party and the buyer in touch via a platform. This type of tool also makes it possible to lighten the administrative part through the digitization of invoices for example. Format and schedule of content publishing
After you have studied the target audience and competitors, you need to decide on the next moment - in what format, where and how often to publish your content. You must clearly understand what content will be of interest to your potential customers - articles, reviews, news, instructions, interviews, videos. It is equally important to know which sites to choose for publications - your own site, the company’s public on social networks, thematic publishers, the Youtube channel, news sites, and the sites of famous bloggers. Your task is to be clearly aimed at those sites where the maximum number of your audience is going, and publish content at a time when it is most active.
Measuring Content Marketing Efficiency
Remember that content marketing requires attention and measuring results. Analyze your every publication - publish only the content that is interesting and useful for your target audience. Track how dynamically your brand awareness and loyalty increases just like if you talk about the headphones industry then instantly a name comes in your mind that is jbl or xiaomi brand. In content marketing, you constantly need to change something. If one type of content does not work, you need to create another and also analyze its effectiveness. Do not forget about the goals that we talked about in the first paragraph.
Remember that creating a content strategy is an important step in brand promotion. All "business sharks" begin their campaign with him. A well-designed content strategy will be an effective tool to attract new customers.