The Drupal Content Management System (CMS) is based on open-source code, heavily supported and widely used by web developers. It has empowered the web’s largest websites and offered developers with a flexible “node”-based structure to attain unparalleled flexibility. Whether you have chosen CMS to perform well for SEO or optimize an enterprise website, you should be well-versed with your website to compete in the online marketplace.
The Drupal CMS is designed to create large, complex websites, and some other features include:
- Integrating many different types of content into your website such as informational pages, forums, news, polls, and blog posts.
- Drupal can be easily scaled to meet your website's size as well as fluctuations in your traffic.
- Multilingual functionality is built into Drupal's core. No need to configure expensive plugins or extensions for your website content to be accessed by non-English language readers.
How to improve SEO ranking on Drupal?
Let’s face it – It's no good having a fabulous multi-lingual website if your customers cannot find you on the search engines. SEO (Search Engine Optimization) help you get recognized in the online market. Here are a few tips on how to improve your website’s SEO ranking on Drupal website:
Create a Drupal SEO Checklist
The Drupal SEO checklist module help implement check your website for a robust search engine optimization. It eliminates the guesswork by creating a highly-functional to-do-list of modules and tasks that are necessary for the website digitalization. When updated with the latest technologies and versions, your Drupal website’s SEO runs hassle-freely.
Title and Meta Description Optimization
Both titles and meta descriptions are crucial for making your Drupal website SEO-friendly. These are the snippets of text available in the background code, which gets invisible on the page. These snippets tell Google and other search engines and social media sites about the content posted on your webpages.
The Drupal Metatag module also allows you to automatically add title tags and structured metadata to individual pages of your website. The module places both the HTML title tag and meta tags in the header of any webpage, which further leads to less coding and faster rendering of the webpages while also helping with SEO.
Note: If your page demands more traffic, conversions, and revenue, make sure you add titles and meta descriptions to convert people into potential customers. You can seek help from various tools to regularly update and create new titles and meta descriptions.
Clean up the URLs
Honestly, a clean URL feels less intimidating to any human user. It helps them look at it and get an idea of the page contents. Also, the clean URLs are easy to share. Make sure you keep it short, meaningful, more pleasing to the eye, and effectively shared on Twitter, Facebook, email, and more.
Above all, complex and incorrect URLs can disrupt the high-performance of your SEO. Drupal 8 installs and clean URLs by default and most interestingly, it can’t be turned off.
Redirect all the old URLs
Search engines like Google cache your page URLs withing its index or database. It helps them find and present information whenever needed. However, if you remove pages from your website then the search engines will lead the users to a missing page or broken links. In Drupal 8 development, the Redirect module helps you redirect old URLs to new URLs.
Include Meta Tags
Meta tags refers to snippets of text that describe a page’s content, the meta tags are small content descriptors that help search engines understand what a webpage contains. Surprisingly, the Drupal Metatag module allows you to provide extra metadata to your website by adding descriptions and keyword tags. Both of these are crawled by search engines and help you optimize your search results by including words and phrases that people may use to search your site. Above all, they don’t explicitly appear in your content.
Avoid duplicate content
Duplicate or plagiarized content can negatively impact your search engine rankings. Drupal can help you avoid duplicity of the content. It suggests similar titles to avoid duplication of titles for all content types. At node, add pages when you are done with the title, which help compare the node titles of similar content and suggest a title matching with the title already existing in the database.
Speed up the Drupal website
The speed of your website helps Google algorithm rank pages. Therefore, it is crucial for businesses to make their websites and webpages user-friendly and mobile-friendly. There are various tools available with web developers and they can help you create an SEO-friendly website.
We can help!
Tell us about your website and web expectations and we can arrange an audit for your site with our top-class, expert web developers. If you are unsure whether or not to choose SEO services for your Drupal site, we can help you provide with the right assistance and consultation.
Get in touch with our Drupal development company to know more.