Magento is a top rated e-commerce platform known for its frequent upgrades to support advanced technology. Voice search is one such technology known to provide better revenue generation opportunities for merchants and a smoother shopping experience for customers.
Magento 2 has been built to deliver remarkable online selling solutions for businesses of different verticals. You can hire Magento developer to perform Magento 2 migration process. By doing so, it is easy to avail of all the benefits therein and optimize E-commerce website for voice search.
Introduction to Voice Search
Voice search is a searching technique allowing users to search a website, or an app with the support of voice command instead of typing. This technique is becoming highly popular and a game-changer within the search industry.
This rising growth is due to ease of use and the integration of voice search in latest products and smart devices. All of this, in addition to increase in mobile usage and virtual assistant AI technology, is going to change the way users search for information.
This is the major reason why multiple e-store owners are planning to optimize their website for voice search. In this blog, we will talk about some key tips to optimize Magento 2 website for voice search.
Tips on Magento 2 Optimization for Voice Search
- Appropriate Keywords Research
Keywords are important to serve people searching for a specific information. This makes keywords highly important for website optimization for voice search. It is important to carry out a proper research, specifically on long-tail keywords that are highly specific and have lower competition.
The approach for proper keyword research lies in knowing your target market and looking for services, products, and content. It includes thinking about potential customers searching behavior and then using that information to create in-depth, informative content. There are multiple tools available to find the relevant search terms for your website and search volumes.
- Make Mobile-Responsive Website
Most of the voice search queries are performed using smartphones and portable devices. It means that Magento website must be friendly for mobile commerce and accessible on all devices.
It is possible with responsive web design, faster page load times, optimizing images and videos. After making your Magento site mobile-friendly, online tools can be used including Google page speed insights and Webpage test, to analyze mobile performance of your webpages.
- Work on Local Search
Stats on voice search reveals that mobile device prefer to conduct a location-specific voice search. It means large number of customers perform search queries for services nearby to them.
To grow the chances of your site coming in results when user perform voice search, just ask Magento 2 Development Company to optimize site for local market. This is performed by developing a comprehensive local SEO strategy comprising updating and adding complete business information to Google My Business listing, verifying locations, and keeping business hours accurate. This will not just optimize Magento site for local search, but also increases the chances of getting ranked during localized voice search.
- Focus on Featured Snippets
Snippets are a highly important factor to drive your Magento e-commerce business. A featured snippet is basically zero-result for a Google Search and places it higher than search result query. When a search engine like Google, takes a clip from a website and places in its own box for answering any question, those were the snippets.
It is a highly crucial feature as the user prefers to open a snippet box first than any other search results. The AI assistants behind voice search are programmed to use the featured snippets.
You must have got a clear image of how voice technology is crucial for Magento e-commerce website success. It has become a part of the customers’ daily life and is transforming the conventional means of keyword searching. If you’re looking to keep up with consumers voicing out their search queries, now is the time to do it.