Key elements of a health-focused cleaning program include the reduction of cross-contamination and the use of environmentally friendly products.

Key elements of a health-focused cleaning program include the reduction of cross-contamination and the use of environmentally friendly products.

There are several ways to reduce cross-contamination in the era of COVID-19
Apply best practices to your cleaning routines. For example, never dip a dirty microfiber pad into a bucket of disinfectant because it will contaminate the solution. Instead, place the dirty mop head in a plastic bag and continue with the new mop head that has been placed in the clean solution.
Use color-coded tools. These tools ensure that tools are only used for the tasks assigned to them (for example, a rag used in a toilet ends up not being used on a desktop). The standard coding system is red for high-risk cleaning (toilets and urinals), yellow for toilet surfaces (counters and sinks), blue for low-risk areas (glass surfaces and mirrors), and green for dusting.

Switch to mops and microfiber cloths. High-quality microfiber traps dirt and dust better than other fabrics. It will remove more soil and pathogens.

Eco-products can further reduce the negative health effects of cleaning. Choose products with third-party certificates. Green Seal and Environmental Choice are two certification bodies that focus on environmental and performance standards when certifying products.Cleaning chemicals are obvious candidates to replace with sustainable alternatives, but don't overlook the other tools in your arsenal. For example, you can also switch to vacuum cleaners with a HEPA filter and floor finishes that don't require polishing. Also, consider eliminating deodorants that negatively affect indoor air quality or reduce their use. Finally, it's incredibly important to educate cleaning services technicians on your new tools and procedures. All the world's best policies and products are meaningless if your employees don't use them properly.

Marketing Presentation
Data is great, but how do you translate it to paying customers? The answer is to get your potential customers to start asking themselves the following questions: "Is my work environment dirtier than I think?" and “Will this affect the turnover and productivity of my employees?”
To do this, you must create content about the importance of a clean work environment and how it affects employee productivity and satisfaction. Share this information through your blog, social media, email newsletters, and paid advertising if you do.

This may mean sharing news or new research related to these issues, or writing your own articles or blog posts that bring all this information together.It can be as simple as posting interesting statistics on Twitter, or writing a multi-page white paper that goes into detail about all the data.
Once you are interested in this topic, you can sell the value of your cleaning services.
In all your online and face-to-face communication, use everything your company does to improve health. Do you have third party certificates? Have your technicians received special training? Do you use environmentally friendly products?

Explain to potential customers that with the right cleaning regimen, procedures, and quality control principles in place, you will save them money and improve their bottom line.
Tell potential clients why clean offices are important + tell them how you will achieve these results = the winning equation.

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